Monthly Archives: March 2011

Action: Brandalism: ‘Nike Ground’, 0100101110101101.ORG, Karlsplatz, Vienna

  Nike Buys Streets & Squares – Guerilla Marketing or Intervention? Picture this: a 13 tons hi-tech container right in the middle of Karlsplatz, one of Vienna’s historic squares. It’s the Nike Infobox: a slick, demountable, walk-in container, two semi-transparent floors, dynamic shapes and a red plastic cover. On the outer windows a curious sign […]