Black Out – Shift//Delete

Intervention in advertising space, Manchester, 2010.

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There is a war raging on the streets of our cities. It is a silent, psychological battle that is fought for your money on the streets and shop corners, hoardings and walls…

Advertising is all about making you believe a myth. Subvertising is all about deconstructing that myth to show truth – finding the right key to unlock the real advertisement. Shift//Delete have lots of keys, some of which happen to open advertising spaces in the streets so they thought they should use them. We also thought we were lovers not fighters until the tenth offer for younger looking skin. Never mind the Boswelox, welcome to a war without bullets.

‘Black Out’ – Shift//Delete